I was that kid who was always filming something.
Formally, I got my education at Chapman University where I majored in Television/Broadcast Journalism, but I learned how to marry my execution skills with digital/social platforms from the 5.5 years I spent at BuzzFeed.
As a “Producer” at BuzzFeed my job was to do it all. Concept, book equipment, shoot, run audio, act as talent, and of course edit each content piece until I knew it’d be a viral hit. I did this every week, multiple times a week. I’m a creative who understands how to do it all - start to finish.
Since leaving BuzzFeed, I directed work for brands like Refinery29, the Biden/Harris Presidential Campaign, Hulu, Netflix, & Best Buy, I’ve been a Director of Content for a non-profit, and I’ve led Creative Direction for always-on content and big conceptual thinking for clients like Microsoft , Pace, and GE Vernova during my work as an Associate Creative Director at an ad agency.
As a creative director, I know that my job is synthesize a million disparate thoughts into one cohesive creative vision, while hitting client messaging goals, and social KPIs.
My style is collaborative and people-first. I choose clarity over confusion, and moments that make audiences feel something real and maybe smile in a way they weren’t expecting.
If you’re looking for a director and creative leader who balances thoughtfulness with virality, let’s connect.
Some quick stats (fun facts if you will…)
I’m Mexican/American.
My grandmother came over from Morelia, Mexico in 1949, and initially landed in Oxnard, CA. She is 96-years-young and has a better memory than me.
I’m LGBTQ+.
While it’s a DEI check box for some, to me, it’s my personal lived experience that informs my directorial lens.
I’m a cat mom.
His name is James. He is a GIANT boy who just turned eight, but of course, he’ll always be a baby to me.