Vote Like Your Life Depends On It
Biden for President
Director | Producer | Editor
During the Biden Harris Presidential Campaign, I remotely directed and produced a major spot with Michelle Obama at the height of the pandemic. Working closely with our East Coast team, we moved the project from concept to completion in just 13 days. The final piece, “Michelle Obama’s Closing Argument”, ran twenty-three minutes and received global news coverage. I then shaped it into the shorter commercial spot “Vote Like Your Life Depends on It.”
From Wednesday to Miercoles
Netflix
Director | Producer | Editor
Conceptualized by Alexis Tirado at ConTodo Netflix, the creation of this 20-second social asset was a dream collaboration from the get-go. To maintain authenticity, we sourced a majority Latinx crew, and it shines through. On the same day, we captured still assets for ConTodo, using the same model/sets and exclusive BTS assets.
It garnered over 1 million views in less than 24 hours.
Mom & Pop, Latinx Heritage Month
Hulu
Director | Creative Director
As part of Hulu’s Latinx Heritage Month campaign, I directed three episodes of Mom & Pop, a unique format that includes both unscripted interviews and scripted narrative elements. We worked with an almost entirely Latinx crew, and created 3 episodes, 3 cutdowns, and tons of BTS assets.
Click here to view the other 2 episodes.
Unboxing Wakanda Forever
Target LIVE
Director | Co-Writer | Development
Done in collaboration with StageTen, this 30-minute co-branded livestream for Target LIVE and BlackPanther: Wakanda Forever was a fun and fast-paced project that significantly expanded the scope of my live experience and created a meaningful live-shopping experience.